| Category/分类：艺术 新闻媒体 出版 报纸 传媒读物 |
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CREATIVE MISCHIEF
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Book ID/图书代码：04331215B83426 |
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页数： 224 定价： 0美元 上传日期： 2015-9-6 |
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English Summary/英文概要： “People ignore advertising because advertising
ignores people... You don’t just make something
and hope someone wants it. You start with what the
audience wants.”
Britain’s Real Mad Man and one of London’s and
New York’s true originals Dave Trott presents
Creative Mischief, a book that brings together the
best of Trott’s blog at Campaign – one of the top 100
creative listings in the world. Creative Mischief is an
inspiring collection of anecdotes and philosophies,
guaranteed to refresh your thinking about any
creative process and reveal a world of new
perspectives.
•The blog on which Creative Mischief is based has
been described as ‘genius’ in the Sunday Times
100 Best Blogs List
•Dave Trott is a world-famous advertising creative
responsible for some of the most memorable copy
in advertising
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About the Author/作者介绍： Dave Trott received a fine arts degree from Pratt
Institute in Brooklyn in 1970 and then joined the
legendary Ally and Gargano advertising agency in
New York. Returning to London, he worked at BMP
agency before founding Gold, Greenlees, Trott in
1980. He received Lifetime Achievement Awards
from D&AD in 2007 and Creative Circle in 2010.
Dave now runs CST Advertising. |
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Format:HARDCOVER |
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Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE |
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Sales in other countries/其他国家销售情况： |
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